Share your vision

The vast majority of world leaders and icons have used key communication tools to engage with their audiences, enabling them to stride towards beneficial change for everyone. Some of the most famous quotes you will find originate from these important figures, changing history by sharing their vision with others. 

As this often involves proposing something different, potentially in how we live our lives, there is a likelihood of resistance which can be managed by:

  1. Position - understand who you are persuading and their values
  2. Objections - acknowledge these and learn more to find a solution
  3. What's in it for them? - identify what is valuable to them
  4. Timing - request must be made at the right time

Offering the audience new information, whilst encouraging them to look at it from another angle, often results in a change of perception/character. We see this daily through many media channels and even within our workplaces, or with friends and family.

Listening, acting with integrity, delivering what you promise, engaging with others and giving them a voice can be a powerful way of effective communication.

Establishing trust is important to show authenticity and consider your tone can affect how others listen. Unify people to be better through behaviour, physical & psychological aspects, character and ways of living through these 3 approaches:

To learn more about influence and persuasion, as well as how and when to use it, please feel free to browse the books below:

Influence: The Psychology of Persuasion by Robert B. Cialdini

Influence and Persuasion by Nick Morgan

How to Talk to Anyone by Leil Lowndes

Persuasion: That art of influencing people by James Borg

I hope you've found this information useful. Please send in any questions or feedback using the email button at the bottom of the page.